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The Groupe Novelty-Magnum-Dushow invests in 2,000 square meters of Absen LED screens.

The Groupe Novelty-Magnum-Dushow is expanding its video equipment portfolio with the acquisition of the POLARIS 3.9 pro indoor/outdoor LED series from Absen. This new range offers the opportunity for ambitious and creative video projects.

In its ongoing commitment to supporting its clients, the Novelty-Magnum-Dushow Group has always prioritized offering high-quality equipment that meets market needs. Today, the Group continues this policy by investing in over 2,000 square meters of LED screens from Absen's POLARIS range.

These LED panels, all manufactured in the same "batch," can be used simultaneously while maintaining the same display performance, capable of producing more realistic and colorful images.

This new POLARIS range, suitable for both indoor and outdoor use, offers a unique experience for clients thanks to its 3.9 pitch. Beyond the technical aspect, the PL V2 series allows for convex curves of -7.5° to concave curves of +12.5°, providing an innovative and artistic visual aspect.

During the Monaco Formula 1 Grand Prix, the teams from Mediacom, supported by Dushow Monaco, installed a triptych of three LED screens totaling 180m² and two LED banners of 30m² for their first real-world application. This operation proved successful and provided an exclusive experience for the many spectators present.

These new LED screens will be distributed across several entities within the Group: Novelty, Dushow, Alabama, and Magnum, and are now available for new and unprecedented projects.

Press Contact
Jessica CHAILLOUX
Group Communications Director
[email protected]

Technical Contact
Joël MAY
Video Department Director
[email protected]

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